How to Get More HomeAdvisor Leads

A modern service business cannot feasibly ignore the opportunities provided by HomeAdvisor. Find out how to put the powerful platform to use.

So, you own or run a field service business and need leads? How you manage lead generation can often separate success from failure. Regardless of the type of home service or home repair business your company specializes in—siding, roofs, HVAC, foundations, windows, or even landscaping services—you will likely reach a stage in your business where you have to increase sales in order to remain competitive.

As much as you might want quality leads to fall from the sky, this will never happen. You have to proactively take steps to go out and acquire new leads. After all, you can’t serve home service clients until you get them. When it comes to advertising and marketing a home services business online, many contractors turn to HomeAdvisor. 

What is HomeAdvisor?

You may have heard of HomeAdvisor. Contractors and home service professionals can expand their online presence and easily connect with homeowners and customers by using the website HomeAdvisor for their contracting business. HomeAdvisor is a digital marketplace that offers homeowners the resources and tools they need in order to complete their home maintenance, improvement, and repair projects. 

HomeAdvisor offers numerous fantastic tools to help with home remodeling and renovation, including a guided process to help users find the right service contractor or professional for the work they need. The company operates with a mission to provide peer-based recommendations and unbiased reviews for homeowners, as well as lead generation for home service contractors. 

Through HomeAdvisor, homeowners and property owners can see average project costs and find local prescreened home service professionals. They can also book appointments instantly online. 

HomeAdvisor casts a wide net, both on the internet and on television. They do a lot of the work to acquire the attention of the public, meaning you don’t have to. You simply need to appear on their platform so that an Average Joe Homeowner who sees their ad can go to HomeAdvisor and find your company there. In many cases, HomeAdvisor gets a large percentage of the active leads in any area. Even your biggest local competitor cannot hope to outspend or out-reach HomeAdvisor in terms of advertising.

How can you get more HomeAdvisor leads? 

The better you are at promoting and marketing the customer reviews you receive on your professional HomeAdvisor profile, the simpler it will be for your business to attract a large number of top-quality leads for your home repair or home service business. Use these tips and strategies to acquire more HomeAdvisor leads.

Leverage Your Website 

Market your HomeAdvisor reviews on your website. People that land on your website usually want education, guidance (that shows your expertise and knowledge), and relevant information, such as reviews, credibility markers, and awards.

Bid on the Right Request

Only offer a quote on plumbing or repair jobs that you can actually deliver. While you might be tempted to accept every job that comes your way, you will do yourself a disservice by bidding for jobs that are not suited to your experience and expertise.

Offer Virtual Estimates 

Did you know that virtual estimates will help you get and qualify plumbing or HVAC leads much faster than driving across town in order to offer in-home estimates? If you qualify leads faster, you will have more potential customers that you can connect with on a daily basis. This also means a better chance of finding the most suitable leads for your field service business.

Provide Compelling Price Quotes

Homeowners who look for field service professionals on HomeAdvisor tend to be more budget-conscious. This means you will have to give them a competitive price or quote if you would like a shot at the booking. Provide details on the price as well as the value they will receive by hiring you.

Answer Customer Questions with Engaging Content

If you are a home contractor, you probably get the same questions or queries again and again from your customers. Answering these questions through informative content can really help establish your expertise. When you are considered the expert, getting leads and booking new jobs becomes a lot easier. Homeowners will start to see you as the only logical solution to their problems.

Pay for Leads

You can always pay for leads. Keep in mind though that HomeAdvisor recommends you go live with just the few home repair or maintenance services that you would like to focus on. Don’t overextend yourself until you develop a solid understanding of the platform.

Use Reviews in Your Social Media Posts 

Regularly touching base with all your customers online helps set you apart from the competition. While you might not have enough time to post daily updates about your home service business, logging in consistently will help spark inspiration, giving confidence to both existing and potential clients. You can also use and promote customer reviews as evergreen content on various social media profiles. For example, you can post customer reviews after completing a service call. 

Start Small

Keep in mind that not every lead channel works well for every home service business. This is why it is a great idea to start small on HomeAdvisor. You can, for example, start with a few kinds of job categories that you would like to receive leads for. This will keep you from burning through your budget too quickly. 

Use a Customer-First Approach

You should make sure that you offer your existing clients on HomeAdvisor an excellent experience from beginning to end. Excellent customer service is not only about quality work and reliable products. It is also about showing homeowners you value them as well as their business through all phases of a project. A glowing recommendation from your current clients is another excellent way to get more leads.

Final Thoughts 

HomeAdvisor specializes in connecting home service businesses with homeowners with particular needs. This makes it a reliable and valuable tool for you as a contractor. For new field services companies, HomeAdvisor can help you get the word out so that you can grow a loyal customer base. 

Also, during a slow season, the platform helps home service businesses pick up some additional work. If you struggle to find new leads for your home service business, just choose a couple of tactics and tips from our list and get going.